Vicious Cycle

Vicious Cycle is Jasper's premier bike shop, specializing in service, rental, and sales. As an authorized dealer for top brands such as Santa Cruz, Norco, Transition, Specialized, Cube, Trek, Fox, Troy Lee, Kali, and Oakley, we offer the best bikes at competitive prices. In addition to bikes, we also sell E-bikes, parts, and accessories from reputable brands like Focus, Raceface, Fox, One Up, Wolf Tooth, and Chromag. Our dedication to providing high-quality rental equipment at affordable prices allows you to fully enjoy the 300km of single track trails or ride the powder at Marmot Basin without breaking the bank. Located in the heart of the Rocky Mountains in Jasper, AB, we are also a full-service snowboard shop, offering sales, service, and rentals for boards, bindings, outerwear, and accessories from top brands like Capita, Jones, Never Summer, SpringBreak, Burton, Union, and Now.