The Index House

"The Index House" is a private counsel portfolio management firm that aims to simplify the investment process and provide a modern alternative to traditional investment services. In their book, "Your Portfolio Is Broken: Who's to Blame and How to Fix It," they debunk the claims of the investment industry and emphasize the importance of good consumer and investor practices. They believe that controlling what you can control is more effective in addressing the issues causing poor portfolio performance than relying on more products or predictions. The firm supports the recent reforms by Canadian security regulators to correct the knowledge imbalance between investors and the industry. The Index House advocates for an indexing approach to investing and strives to help clients make better decisions and achieve better results.