Surmesur is an original boutique concept that allows men to create distinctive clothing tailored to their own measurements and tastes. With over 8,000 fabric choices, customers can personalize a shirt starting at $75 or a custom suit starting at $425. The boutique also offers a variety of cutting and finishing options. Surmesur was founded by two brothers from Quebec City, Vincent and François Thériault, who developed a unique and entertaining purchasing process after several trips. The boutique has expanded to multiple locations in Quebec City, Montreal, Laval, Ottawa, and Toronto, offering a personalized shopping experience and high-quality made-to-measure clothing at affordable prices.