Showcase Whistler

Showcase Snowboards was established in 1989 as the first dedicated snowboard shop in Whistler. Initially located in the Chateau, the shop quickly grew and became the biggest Burton dealer in North America. In the late 1990s, Showcase moved to a new location and became known for its innovative and exciting approach, hosting events like whipped cream wrestling matches and attracting celebrity riders. Today, Showcase remains the most recognizable retail brand in Whistler, offering a wide range of snowboarding products and services, including a Burton Test Ride center. The store is also home to the newly added Burton Woman's Store.