SheNative

SheNative was founded by Devon Fiddler, an Indigenous woman who experienced firsthand the racism and stereotypes faced by many Indigenous women. She decided to create a company that would bring light and inspiration to women like herself. After obtaining a Bachelor of Arts degree and working in business development, Devon registered SheNative as a company in 2014 and officially launched the brand in 2015. SheNative offers a range of genuine goods, including handbags, apparel, and accessories, with the aim of elevating Indigenous women. The brand is available online and for curbside pick-up.