IAB Canada

IAB Canada is a not-for-profit association that represents the Canadian interactive marketing and advertising industry. Our mission is to establish and communicate best practices in interactive advertising to optimize advertiser investment and increase stakeholder value. We achieve this by providing research, setting standards and guidelines, promoting effectiveness, assisting in human resource development, advocating for the industry to the government, and expanding our membership to foster communication and networking among stakeholders. Our membership includes over 250 respected advertisers, agencies, publishers, and service associates, representing a diverse range of stakeholders in the Canadian digital marketing and advertising sector. Established in 1997, IAB Canada is the national voice and thought leader in this industry.