Allocadia

Allocadia is a web application that was developed to address the challenges faced by marketing managers in managing multi-million dollar marketing budgets. The founders, who had experienced these challenges themselves, wanted to make budgeting a more friendly and stress-free process. They noticed that budgeting, whether for fiscal year planning or ongoing tracking and re-forecasting, was a painful process, with spreadsheets and finance systems not providing much help. This problem was particularly prevalent in large marketing environments, which they observed across their client sites. Realizing that budgeting was a core component of their roles as marketing managers, they decided to take action and launched Allocadia in February 2009. With their complementary skill sets, they saw an opportunity to develop a web application that could streamline the planning process, provide a clear understanding of marketing forecasts, and offer clear answers and deeper insights to marketing managers. The key features of Allocadia include instant alignment, streamlined planning process, understanding of marketing forecasts, clear answers, and deeper insights. By using Allocadia, marketing managers can overcome the challenges associated with budgeting and make more informed decisions for their marketing budgets.